The Power Of Lasting Partnerships: Boost Drinks

The latest edition of industry magazine Business Enquirer focuses on a long-standing and valued Expect Distribution customer – Boost Drinks.

Boost Drinks started out from humble beginnings with a single office in Leeds, and 20 years later it is now an award-winning drinks supplier. Its huge growth has seen it earn a position as a top three brand in each of its categories – Energy Stimulation, Sport, Protein, and Iced Coffee, and it’s now the market leader in Northern Ireland.

CEO Simon Gray founded the business straight out of university, and has built a strong business and culture with partnership at its core. Making Expect Distribution and Boost Drinks the perfect partners for more than 12 years.

At the end of 2022, AG Barr announced a buy-out of Boost Drinks, with AG Barr supporting Boost Drinks in its continued growth.

Boost Drinks and Expect Distribution

Our bespoke logistics solutions include a dedicated Contract Manager, vehicles, and drivers; allowing for plans to be made in advance for maximum efficiency. We believe in building long-term partnerships that add value, just like Boost Drinks.

Expect’s Commercial Director Neil Rushworth says: “Having worked together for over 12 years, the relationship we have with Boost Drinks is a prime example of our bespoke approach, which truly supports the growth trajectory of our customers. We understand each other’s business goals. We align company values and ethos to provide a value-added service with continuous improvement initiatives.

“Our approach to the partnership with Boost Drinks is to provide a hybrid solution of warehousing and fleet operation, and identify the most cost effective solution throughout all stages of the supply chain. We have regular strategic meetings to determine the next steps in the interests of continuous improvement and determine clear actions every time.”

Expect Distribution has a dedicated fleet in Boost Drinks, livery enhancing brand exposure and by employing a well retained and dedicated staff this allows a high level of service for Boost Drinks, without interruption.

Neil adds: “Expect have invested significant time, passion and thought into our relationship with Boost Drinks and we’re excited to work together in this new era with AG Barr and embrace the opportunities it will bring.”

You can read the full story in Business Enquirer here.

Want to learn more about our bespoke logistics and warehousing services – find out more here or contact us today.