Expect unveils new brand identity 

Expect has launched a bold new brand identity, reflecting the company’s evolution and its commitment to helping ambitious businesses grow through adaptable, customer focused logistics solutions. 

Built around the proposition of “Growth Logistics”, the rebrand represents more than a visual refresh. It signals our ambition for the future and reinforces our position as a logistics partner that evolves alongside our customers as their needs change over time. 

Under the rebrand, the group will see the retirement of the Pallet Plus and Longs of Leeds brands, whilst dropping Distribution from the brand name, consolidating the expertise and articulating the wider group capability under one refreshed image. 

Matt Kilner, Managing Director of Expect said,

Our new identity is the start of an exciting new chapter for Expect. We’ve grown significantly and expanded our reach and now is the time to consolidate under one brand that represents everything we stand for. Growth Logistics is about adapting to our customers’ needs and ensuring our solutions are shaped around the priorities of their business. What works now might not work for the future, and our team are constantly looking for ways to add value to our customers’ businesses and to help them grow.

The new brand introduces a modern identity designed to communicate flexibility, adaptability, progress and partnership, while a refreshed tone of voice that reflects our straightforward, proactive and solutions-focused approach. 

The launch comes as we continue to grow our national presence and invest in the people, technology and infrastructure that support our customers’ success. 

By using our unique partnership model, Excelerate™, solutions are designed and shaped around the customer’s needs and constantly reviewed through the cycle of Discover, Design, Deliver and Rediscover. All underpinned by our industry leading tech-platform TMS Motion ™, giving real time visibility as it happens. 

Founded in 1988, we have grown from a four-vehicle operation in Bradford into an award-winning UK logistics group. Today, we support businesses across the UK with scalable, reliable and forward-thinking logistics solutions designed to help organisations adapt, grow and succeed. 

Expect provides contract logistics, warehousing, fulfilment, distribution and Amazon consolidation services to customers across a range of sectors, including FMCG, healthcare, manufacturing, brewing and construction.